Lawndale Street Banners
Design of a set of 27 pairs of street banners to highlight the presence of Lawndale Christian's various organizations within the community.
HellothisisJeff Design not only designed the banners, but worked with Lawndale to organize their existing brands into a cohesive system. The logos for the health center and fitness center were already well-publicized and put to use in certain signage and marketing efforts, therefore, those logos were updated just slightly (for legibility and color accuracy) and used as the template for the remaining brands to follow.
(Lawndale Christian Residential Services is an entity that did not have a prior brandmark.)
Once the brand system was finalized, the logomarks and colors were incorporated into the design of the banner series. The photography was chosen from a mix of custom images by local photographers Amy Coles and Bernardo Barrios, as well as from stock image sites. The goal of the imagery was to represent the surrounding communities' key demographics and, to some degree, show people interacting with the various services offered by each Lawndale organization.