Design of a brand system for a new software application product. Thrive is a web-based application that provides a single platform for modern church communication through multiple media channels (e.g. web, mobile, print, social, etc.). The brandmark is meant to convey fluidity and connectivity.
Thrive also encompasses a community learning forum called Hive. Hive is a collection of blog-like articles, resources, and discussion threads focused on church communication best practices.
In addition to brandmarks, graphic illustrations derived from the logos were created for various marketing efforts. The Thrive Method – a six-step philosophy on achieving momentum in church growth, vision-casting, communications, and marketing – was incorporated into each illustration, as well as made into its own illustration.
Branding applied to social profiles.