Thrive
Thrive
Axletree Media
Thrive is an all-in-one publishing platform for churches.
The goal of Thrive is to help churches maintain a consistent, branded voice while supplying the tools to communicate in a lot of different ways. Thrive was developed as a higher-end product to its forerunner, E-zekiel, which was essentially a collection of pre-designed web templates paired with a very basic back-end content management system (CMS) that customers could employ to get a website up quickly. Taking that idea a step further, Thrive offers its users a themed approach to branding and communications, with each theme including a collection of branded digital and print materials that can be used to reach audiences across multiple media channels.
In short, Thrive provides churches with limited budgets and resources access to a cohesive brand identity and the means to communicate effectively, all from one centralized hub.
Along with the logo designs, Axletree commissioned me to design a series of three illustrated diagrams which were used to introduce the Thrive platform and a proprietary six-step method for Thrive users to achieve momentum in growing their communication strategies.
Website Design
The finished illustrations set the stage for designing a pre-launch landing page and, ultimately, the first iteration of the full storefront website. The Thrive site was designed to give a quick overview of the product, showcase its features, and provide an easy path for customers to purchase a subscription plan.
I was also given the opportunity to complete the initial designs for the Hive resource site, but, unfortunately, this portion of the project never saw further development.
Theme Development
Prior to developing the brand and web identity for Thrive, I spent more than a year working with Axletree to develop the first set of branded themes for Thrive. Each branded theme included a simple logomark, responsive website template, email newsletter template, worship guide, guest brochure, and corporate business set.